Based on two-years study, the product family with work name „SweetActive“ was developed by team of dedicated food chemists and technologists. The SweetActive product is based on normal sugar beet. From the first look, sugar beet seems to be normal crop for sugar mining, but not really.

Sweeteners in context with 21st century life style…

There are many sweeteners in the market. Some of them has caloric content and some don’t. But both categories has it’s disadvantages. The non-caloric sweeteners provide sweet taste different from conventional sugars. On the other hand, the sugars have high caloric value and people like consume it with overdosage, what cause a health problems in combination with western style of human living. Especially, low exercise activity and high stress with higher calories intake are referred as the trigger for main civilization diseases.


SweetActive (SA) is product from beet root (Beta Vulgaris L.), produced by using of innovative new approach. The production process was focused on systematic solutions in global trends on the field of human nutrition.

SweetActive is a significant source of essential nutrients. Open access to health benefits (in individual cases, also Health claims are possible).

The SweetActive is also suitable for production of gluten free and lactose free foods.

Dietary fibre

Its commonly known fact, that dietary fibre retard absorption of sugars, provide feeling of satiety and create conditions for promotion of prebiotic effect in human gut flora. Furthermore, the complex of fibers from sugar beet lower the absorption of LDL and cholesterol to blood from meals.

The SweetACTIVE (SA) contain more prebiotic fibre (db) and it is substantial source of dietary fibre for human nutrition. Therefore, SA retards absorption of sugars in human lumen, what cause lowering of glycaemic index if the sugars are consumed, while the feeling of satiety comes earlier.

Essential minerals

The sugar absorption is realized by process called sodium – potassium ATP pump. After this, simply sugars are transported from small intestine to blood, where are regulated by secretion of hormones, insulin and glucagon.

For the secretion process, the potassium is needed. For the balance in human body, the blood pressure and plenty of biochemical processes are needed, for regulation of sugar metabolism, but for regulating also other physiological key parameters in normal health level (pH, temperature, acidity…etc.), we call this generally as homeostasis. For regulation of sugars, essential minerals are needed.

Some of them (K, Na, Ca, Mg, Fe, Zn) play directly active role in sugar metabolism and others have indirect influence through the body enzymes and metabolic pathways (P, Mn, Cu). If these essential minerals are totally missing in human body, the human metabolism lose the ability to use the sugars as the nutrient or as energy source. In facts, many of these minerals are deficient in some levels in western world population, due to non – appropriate manners in diet.

The SA contain notable amount of all abovementioned dietary essential minerals in form, which is easy accessible and favourable for human metabolism, together with Vitamins.

In case of SA, for foods producers, there is positive effects for decreasing of caloric content, texturizing effect, fortification with minerals with possible EFSA claims and also US FDA claims and also some opportunities for increasing of production effectivity.


Betain comprise to lowering the Homocystein level and is considered to be active in lowering of fatty liver and prevent aterosklerosis, which are occurred in population with metabolic disorders and developed obesity.
The Health claim is related to lowering the homocistein level from 500 mg dosage per quantified portion (for more informations, see EFSA)