Based on two-years study, the product family with work name „SweetActive“ was developed by team of dedicated food chemists and technologists. The SweetActive product is based on normal sugar beet. From the first look, sugar beet seems to be normal crop for sugar mining, but not really.

Sweeteners in context with 21st century life style…

There are many sweeteners in the market. Some of them have caloric content and some don’t. The non-caloric sweeteners provide “artificial” sweet taste with some off-taste or after-taste, but with low calories. The conventional sugars provide sweet taste which people like, but provide also lot of calories . The overdosage of sugars, in combination with modern life style, cause a health problems. Especially, low exercise activity and high stress with higher intake of calories are referred as the trigger for many of civilization diseases.


The sweetACTIVE (SA) are products from beet root (Beta Vulgaris), produced by using of innovative approach. The production process was focused on to protecting of active substances which can improve the body glyceamic resistance and body nutrition.

The sweetACTIVE products are significant source of essential nutrients, which support well being of people (in individual cases, food Health claims are possible).

The sweetACTIVE are produced without the allergens, therefore are suitable also for production of gluten free and lactose free foods.

Dietary fibre

Its commonly known fact, that dietary fibre retard absorption of sugars, provide feeling of satiety and create conditions for promotion of prebiotic effect in human gut flora. Furthermore, the complex of fibers from sugar beet lower the absorption of LDL and cholesterol to blood from meals.

The SweetACTIVE (SA) contain more prebiotic fibre (db) and it is substantial source of dietary fibre for human nutrition. Therefore, SA retards absorption of sugars in human lumen, what cause lowering the glycaemic index if the sugars are consumed, while the feeling of satiety comes earlier. The benefits comes from the way of treatment the fibers . . .

Essential minerals

The sugar absorption is realized by process called as sodium – potassium ATP pump. Simple sugars are transported from small intestine to blood, where are regulated by secretion of hormones, insulin and glucagon.

For the hormones secretion process, the potassium is needed. For the balance of human body, the blood pressure and plenty of biochemical processes are essential. The regulation of sugar metabolism without minerals, mainly potassium, is not possible.

The essential minerals (K, Na, Ca, Mg, Fe, Zn) play active role in sugar metabolism while others minerals have indirect “supporting” influence through the body enzymes and metabolic pathways (P, Mn, Cu). If these essential minerals are totally missing in human body, the human metabolism lose the ability to use the sugars as the nutrient or as energy source. In facts, many of these minerals are deficient in some levels in world population, due to non-appropriate manners in diet.

The SA contain notable amount of all abovementioned dietary essential minerals in form, which is easy accessible and favourable for human metabolism, together with Vitamins. Moreover, all these elements are naturally from sugar beet !

In case of SA, the food producers could produce the same food with same taste BUT with decreasing the glyceamic load. Furthermore, the SA could also act as texturizing agent or stabilizer, and during application allways improve food with nutrients like minerals, betaine, vitamins, fibre . . . (possible EFSA claims and also US FDA claims). For food producers, there are also some new opportunities for increasing the production effectivity, due the properties of an individual SA product.


Betain comprise to lowering the Homocystein level and is considered to be active in lowering of fatty liver and prevent aterosklerosis, which are occurred in population with metabolic disorders and developed obesity.
The Health claim is related to lowering the homocistein level from 500 mg dosage per quantified portion (for more informations, visit EFSA official site)